Qualitative Data: This is information based upon a values, beliefs and opinions - this does not produce hard data. Qualitative data determines whether the audience will like or dislike something.
Quantitative Data: This is information based on hard facts about the audience, produces very definitive answers. Quantitative data however does not necessarily contribute to likes and dislikes.
Demographic Data: A demographic creates categories of people to market a product towards, common aspects include; gender, age and social class.
Psychographic Data: Psychographic data focuses on interests, lifestyles, beliefs and values and gains a more personal account of a target audience.
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